She also was involved in the design of the uniforms for Post, Telecom and Postbank security and many exceptional business gifts. After that she worked as an independent design manager on corporate identity projects for various businesses in the ICT, HRM and residential care sectors, among others.
In 1998 Paméla chose to focus on her original passion: the visual arts. Her background as a designer can be recognised in her artworks: the ease with which she works with various materials; the perfection; the graphic character; the investigative and experimental character of her work, the photographic eye.
Since then she takes part in (group)-exhibitions at several galleries. She has done art projects for companies such as TBI Rotterdam, Staedion Woning Cooperative The Hague, Solvay Pharmaceuticals Brussels and The Ministry of Defense. She also works on private commissions. She is a member of the NABK-Pro (national association of visual artists).
About her work:
The development starts with the spatial objects: the so-called assemblages from the nineties and '00s, in which dreams and associations were captured in three dimensions. Story-boxes which depict the idea of the apparent contradiction of reality: ‘nothing is what it seems to be’.
The smaller story-boxes, which are documented in the book “Pamdorado”, are as a diary, a sketchbook and an associative, poetic song of praise to the world around her. From the everyday of litter, children's toys, paraphernalia from markets and holidays to personal memories (wedding ring, broche of grandmother).
“Glögg” is a key work: from that point the works developed from surrealistic to abstraction with the reliëfs. “Me too” (2006) and “U zoekt iets” (2005) are typical works for the transition period.
The 'beauty of the everyday' remains an important factor in the reliëfs, the so-called Wired-works. But nature is also an important source of inspiration. Zooming in on patterns, structures and light.
Details where color and light on the skin of things is characteristic for the translation of reality. This is used intuitively, but especially investigative.
The reliefs are made with yarn and paper/board/photo that portray the tranquil landscape of Holland. The subtle use of colours and detailed texture plays a refined game with the light and determine the character of the work. In combination with the color choice and application, this leads to a refined and sensitive play of light and texture.
’For me, working with these materials is a changing process: from reality to geometric proportions. And vice versa, from the geometrical planes to the reality, and again from reality. A process in which color plays an important role. The seemingly flat surface changes into a relief with several dimensions. The yarn picks up details, directs the eye and adds a third dimension’.
The ‘Reflections’ and ‘Moving’ series for example are inspired by how the water and the air influence each other and form an endless wealth of color shades. ‘Moving colours' is based on tree stands of plane trees. The 'Crocus and Narcissus' series is inspired by the structure of, sometimes modified, landscapes.
The series 'Vertical City' and 'Twilight' are rooted in the strict rhythm of (office) facades where the idea of space or foreground/background is not defined by shape or color, but only by the texture.
The works are autonomous in their appearance and betray the character of the maker through their quirky handwriting.